Battling a cold and armed with a hot cup of tea, I, Chris Anderson, still managed to unpack the latest in video content on the Elevate Media Podcast – because the show must go on, sniffles or not! Prepare to have your content strategy revolutionized as we dissect the shift towards long-form video on social media, revealing how platforms like TikTok are stretching their creative muscles to rival the likes of YouTube. Understand why balancing bite-sized, attention-grabbing clips with rich, narrative storytelling is the secret sauce to forging those sought-after stronger connections with your audience and catapulting your brand's reach to new heights.
As we peel back the layers of brand personality evolution, get ready to inject some fun into your content playbook. Gone are the days of stiff, super-polished posts; now, it's all about being playful and meme-savvy, resonating with the pulse of today's viewers. Discover why embracing the unedited, authentic vibe of live streaming could be your golden ticket to audience engagement. We'll share strategies for adopting a lighter, more relatable tone that can transform how your community interacts with your brand. So, forget the formalities and join us for a candid, value-packed exploration of leveraging these trends to captivate your audience and take your business to the stratosphere.
Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.
Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
Speaker 1:
Welcome to the Elevate Media Podcast with your host, Chris Anderson. In this show, Chris and his guests will share their knowledge and experience on how to go from zero to successful entrepreneur. They have built their businesses from scratch and are now ready to give back to those who are just starting. Let's get ready to learn, grow and elevate our businesses. And now your host, Chris Anderson.
Speaker 2:
Welcome back to the Elevate Media Podcast. I'm Chris Anderson, your host. Hang with me. Today it was a little bit of cold, so that's why it might sound a little bit off more than normal. So I appreciate you guys' lenience and understanding with that. So it's just one of those days in the year happens, you know, probably twice a year for me getting sinus stuff when the seasons change. Right now, recording this in 2024 spring. So yeah, just hang with me, I'll try not to sniff and sniffle too much, sorry for the editing crew on my team who might have to do with some of that.
Speaker 2:
So, all right, to start off with it, we're going to dive into how video is evolving. We're going to be discussing how this video content landscape is going to look different in 2024. It's not a secret that video is continuing to grow and become king on social media. I know some social media platforms are pushing photos and carousels still still images, but video is still going to be more popular. It's going to do well and that is because video helps you build more trust, helps you will know you and like you better, because it's a person. That's not AI, it's not fake and it's a close saying to being in person and being with someone and you can't on social media, because you're going to get to see their manualisms, you're going to be able to hear their voice, see I pick up on little quirks that they have as a person on video and you're going to get a listen to them when they're sick like me, and so just build a trust there and connection, because they're going to get sick, right.
Speaker 2:
But what's interesting with this shift is there's a shift towards more long form content, you know, versus just short form TikTok. You know they're opening up the 10 minute video limit there, probably to compete with YouTube. You've had YouTube has done long form things, so that's starting to shift back to doing more long form and so we're going to have to change. You know how we create the content because you know TikTok was originally the short. You know quick videos.
Speaker 2:
But with this exploration of longer formats and even horizontally, you know, try to compete with YouTube again. We've got to really figure out our content strategy better. So I can do both short and have it, you know, be a tingy grabbing, but also have longer, more narrative driven storytelling. You know this is what we've been preaching for a long time is doing a longer form content through video podcasting and breaking those down into shores. The big thing is you just again have to make it compelling enough, attention grabbing enough. You've got to provide enough value, and that's what we try to do here. Obviously, we can always improve. So when you try to balance all these formats, it's going to help you build a deeper connection with your audience and also increase and improve that engagement, because they're going to get more value and also have the short form that you're going to be able to put out there to give them a quick, you know boost of your brand.
Speaker 2:
So that's the first kind of area I wanted to hang on. So you've got to think about your content strategy going forward. How can you incorporate longer form content now on top of the short, short form content? So be creative, be you know, treat your brand and just try to add value where you can.
Speaker 2:
So the next part how your branding can be more playful and more engaging, more entertaining. So with that we're seeing a shift there. Brand personalities are moving more towards playful and meme centric type content, funner content. You know how things used to be, where everything was strictly like you know professional, structured, super polished, just changing to be more relatable, more lighthearted, more real, and I again, this is why I think live streaming is going to be huge, because it's going to be unedited, it's going to be raw and real. People are going to be able to. You know, it's going to be just more like you're having conversations, like with them in the room, because there's going to be less polishing of that.
Speaker 2:
So I think it's important to think about that from a video aspect, obviously, because that's what we do. But, for example, linkedin, you know they've got anti-ans meme strategy which basically taps into the internet culture, pop culture, wow, still saying true to their brand identity. So they're meshing kind of like what's trending with their brand and that's, that's what it is. You've got to find the right balance between that fun and playful side, but still maintaining authenticity and professionalism. So we've got to walk that line and we're trying to figure that out too, because we obviously, you know we value what we do at a high professional, high quality level, but we also still relate with our audience. So we're trying to see how that looks for us. You know, elevate will probably continue to just show what we do as a team with video production, and then we'll have kind of myself and maybe one or two others on the team, start creating content on their own side that's kind of unique to their personalities, to kind of tie in that side of things as well. So she's got to be creative with it. But yeah, how can we, you know, engage people through being a little less structured, a little less rigid and have a little bit more fun?
Speaker 2:
Now, the third thing I want to talk about is how social media. There's a rise of commerce there, right. It's not just about influencing behaviors. Tiktok, they are now encouraging that in-app shopping experience, right, tiktok shop. So this is and Instagram had it a while back. It's gaining traction and brands now have a unique opportunity to directly engage with consumers and also drive sales through these social channels. It's a really interesting thing to see because it's going to be competing with, you know, things like Etsy and Shopify and things like that. So it's a trend that's here to stay for sure, and brands, just if you have something like that, should explore ways to leverage it, you know, and do it well. So this is another trend that's going to be growing more going forward in 2024.
Speaker 2:
And then the next one we're going to be talking a little bit more. We're going to shift gears a little bit, but the SEO side of things and how optimizing your content for discoverability is crucial. Social media and these platforms have become a super significant way for people to search things in their own right versus, you know, like Google. You know users are being able to turn to them for information and inspiration, so being able to be discovered on these platforms is becoming even more and more crucial thing, especially as more people join, you know the game, join the race on social media. So, just like you do it for your website for search engines, it's crucial that you apply SEO principles to your social content as well, and this can be for me again, it could be.
Speaker 2:
We talk about this quite often. You probably hear like beating a dead horse, right, sorry, I thought I offended anyone, not really. Whatever it is, it's a slogan anyways, from using you know the right keywords and hashtags, because they're still, you know, I think it is still valuable to use for searchability to you know, you're even your captions that now can be searched through. You know the back end AIs and things like that, or what words you use, and even in your video, what you say in your video can be pulled out now by AI for searching capabilities like YouTube, and so all these element player role in enhancing your visibility and reach on these platforms. So you've got to think about that as well. Are you using keywords as you're speaking in your videos and then you know the actual text and copy that you're using? Do they, do they mesh and do they? Are you using the right ones to help increase your, your reach?
Speaker 2:
And if this thing I wanted to hop on and talk about is the transparency and authenticity and this is the last one I'm going to kind of go over, so bear with me. Thanks for staying with me with this cold. I'm deal with more and more people. They would transparency and authenticity from brands, and this is where we're getting into an interesting time, because audiences once transparency and authenticity from brands, but brands, especially smaller ones and big ones, are going to start utilizing AI to create, to create content that's not transparent and not authentic, because they're going to try to save money, they're going to try to cut corners, they're going to try to increase what they're doing through that. So it's going to be really hard for AI to give transparency and authenticity with these brands, because it's not a real person and you're going to be able to tell that it's not real. So it's going to come off as un yet ungenuine, and so we've got to walk that line with AI and be able to create content from that, versus doing true, transparent and authentic content for these, for your, for your brand of business.
Speaker 2:
So before you say I'm just going to make all AI generated content because it's easier, faster, saves me money, really think again, because today people want more than just a polished marketing message. They want more than an avatar on the screen, a fake voiceover. They want to know the people behind the brand and the values they stand for. So if you're doing AI content, I'm not saying don't do AI content. I think there's a place for it, I think there's a purpose for it, I think it can be beneficial. But if you're really trying to build a transparent and authentic brand, that's not going to do it. And that's again why I'm saying people who do video content with themselves or their team actual people brand to do live streams, they're going to build a better connection going forward in 2024 because of the oversaturation and over-processed content from AI.
Speaker 2:
People are going to get tired of not knowing if something is real or not from AI, and so having actual content, being on screen as your branded basseter on live stream, providing behind the scenes content, being transparent about your practices and business that's going to build more trust and loyalty among your audiences. You got to show genuine care and accountability, not just jumping on the AI bandwagon. So don't replace yourself with AI just to make it easier. You can use AI still. You can generate content that way, but don't let it be your sole focus. Don't let it be your flagship content strategy, because it's going to miss. You're not at the point yet where it is normal.
Speaker 2:
People still want to do business with people and the online landscape. They want to do it with people, but online. So you got to bridge that gap and that's where video content, the talking head, the interviews, the live stream stuff that we help people with that's what's going to set so many brands apart. If they can hop on that and they can focus on that and invest in that side of things, you're going to separate yourself versus those who are trying to save money by doing AI generated content because they don't want to pay for production, they don't want to pay for equipment to do their own videos content. So be wary of the AI generated content and using it too much in your content strategy, because you're going to not build bridges that way, you're going to break them down.
Speaker 2:
So I want to hit on some of these trends that are coming for 2024, utilizing them on social media. Obviously, we've seen this digital landscape consistently and constantly change and grow and evolve until it's essential for you as a brand, as a business, to stay agile and adaptive. So embrace the change of video becoming a more playful brand, even thinking about social commerce, the SEO optimization in, an, of course, transparency. Position yourself for success because it's competitive out there. That's all I have for you today. If you don't yet follow the show, go ahead and do that. Subscribe, let us know you like it. Leave us a regular review really helps us out, keeps us going forward. Reach out to me. I'm always open at christanswering on Instagram. I'll take any questions there. Until next time, continue to elevate your life, elevate your brand and we'll talk to you again soon.
Speaker 1:
Thank you for listening to the Elevate Media Podcast. Don't forget to subscribe and leave a review. See you in the next episode.